1,519
deaths per year among college students due to alcohol consumption
NIH
4,000
young people (under 21) die from excessive alcohol use each year
CDC
663,000
youth ages 12 to 20 reported binge drinking on five or more days over the past month
NIH
5.6million
youth ages 12 to 20 reported drinking alcohol beyond “just a few sips” in the past month.
NIH

Prevent Protect Empower

The “Talk. They Hear You.” initiative seeks to decrease underage drinking and the use of other substances in individuals under 21 by equipping parents and caregivers with the necessary information and resources to discuss these matters with their children frequently and early on.

 
Prevent Protect Empower

Breaking the Silence Building Understanding

Parents play a crucial role in shaping their children's attitudes toward alcohol, and regular, open conversations can significantly reduce the likelihood of underage drinking. Creating a non-judgmental and empathetic environment where children feel heard and supported fosters trust and encourages honest discussions. Research shows that teens who learn about the dangers of alcohol from their parents are 50% less likely to drink, highlighting the importance of parental guidance. By maintaining ongoing dialogue and setting clear expectations, parents can help their children make informed, responsible choices regarding alcohol. 

 

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Breaking the Silence Building Understanding

Your Voice Matters Start the Conversation

Actively listening to children is essential for building trust and supporting their well-being. It’s important to work together to ensure they are where they say they are and to prevent risky behaviors, such as underage drinking. Teens might feel tempted to explore the liquor cabinet or beer fridge, so stay alert for missing bottles, low levels, or suspiciously diluted drinks. Open conversations and clear expectations can help guide them toward making safe choices. For more information on these critical topics, download and scan the QR code on the flyer to access Operation Parent.

Click here to download the flyer

      

Your Voice Matters Start the Conversation

Empathy, Not Judgment Talking Saves Lives

Ongoing conversations between parents and teens are key to preventing underage drinking. Teens who feel they can talk openly with their parents are 42% less likely to engage in risky behaviors like drinking and smoking. Open communication helps teens better handle peer pressure and make safer choices. Strong parent-child communication also leads to a 40% lower chance of alcohol misuse and 50% lower risk of binge drinking. These numbers show the power of empathy and listening. Consistent, supportive dialogue truly makes a difference.

Click here to download the flyer

Empathy, Not Judgment Talking Saves Lives