1,519
deaths per year among college students due to alcohol consumption
NIH
4,000
young people (under 21) die from excessive alcohol use each year
CDC
663,000
youth ages 12 to 20 reported binge drinking on five or more days over the past month
NIH
5.6million
youth ages 12 to 20 reported drinking alcohol beyond “just a few sips” in the past month.
NIH

Lead the Way, Set the Standard, Stay Connected

Teens who know their parents disapprove of underage drinking are significantly less likely to drink, and clear family rules can reduce the risk of early alcohol use by 40% or more. More than 80% of teens say their parents’ attitudes shape their own decisions, showing just how much your guidance matters. Your behavior also speaks louder than words, so modeling the healthy choices you want your teen to make reinforces those expectations. When parents talk openly and stay connected, they create a united front that shows teens their community shares the same standards and helps prevent underage drinking.

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Lead the Way, Set the Standard, Stay Connected

Influence That Lasts a Lifetime

Don’t underestimate the influence you have—your guidance plays a powerful role in shaping your teen’s choices about alcohol. Research shows that when parents set clear expectations and model responsible behavior, teens are far less likely to drink. Ongoing conversations, starting before middle school and continuing through high school, build trust and keep communication open when peer pressure arises. By not providing or making alcohol accessible at home, you send a strong message that safety and responsibility come first.

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Influence That Lasts a Lifetime

Be the Guide They Trust, Not the Voice They Tune Out

When parents choose not to provide alcohol at teen gatherings and keep alcohol secured at home, they send a clear message that safety and responsibility come first. Teens who feel connected to their parents are less likely to take risks, including underage drinking. By being emotionally available, setting boundaries, and checking in regularly, parents build trust that strengthens healthy decision-making. Clear rules and firm expectations about alcohol use help teens respect boundaries and avoid unsafe situations.

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Be the Guide They Trust, Not the Voice They Tune Out

Build Trust, Reduce Risk One Talk At A Time

Teens are more likely to make safe decisions when parents clearly communicate expectations and listen without judgment. Open, honest conversations foster mutual respect and help reduce risky behaviors. Allowing underage drinking at home not only poses serious legal risks—including fines and criminal charges—but also endangers teens' health and safety. By modeling responsible behavior, especially around alcohol, parents teach teens how to make smart, safe choices.

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Build Trust, Reduce Risk One Talk At A Time

Real Talk, Real Impact It Starts With You

Set clear rules and expectations around underage drinking, and consistently enforce fair consequences when those rules are broken. Let your child know that drinking is unacceptable in your family. Prioritize your role as a parent over being a friend by getting to know your child's friends and their families, and understanding the standards they follow. Finally, keep your teen engaged during after-school and evening hours with structured, adult-supervised activities that reduce the risk of alcohol use.

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Real Talk, Real Impact It Starts With You

Your Words Matter, Make Your Talk Count

Teens with emotionally available caregivers are more open, show less secrecy, and have stronger emotional regulation, making them less likely to give in to peer pressure or use alcohol to cope or seek excitement. Staying involved—knowing where your teen is and what they’re doing—also helps, as teens are less likely to take risks if they think a parent might check in. Fostering open communication by casually asking about school, friends, and future plans, and being informed about the risks of underage drinking, helps create a trusting relationship where important topics can be discussed openly.

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Your Words Matter, Make Your Talk Count

Secure Beginnings, Safe Futures

When teens feel respected and not dismissed, they are more likely to engage in conversations about sensitive issues such as peer pressure, alcohol use, and mental health. Starting discussions about alcohol around age 9 is crucial, as children begin forming perceptions about drinking at this age . Regular, brief conversations are more effective than a single, extensive talk, as they help reinforce messages and keep lines of communication open . It's important to explain that alcohol impairs judgment and coordination, and that underage drinking can harm brain development . By fostering open, honest, and age-appropriate discussions early on, parents can equip their children with the knowledge and confidence to make safe choices.

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Secure Beginnings, Safe Futures

Empathy, Not Judgment Talking Saves Lives

Ongoing conversations between parents and teens are key to preventing underage drinking. Teens who feel they can talk openly with their parents are 42% less likely to engage in risky behaviors like drinking and smoking. Open communication helps teens better handle peer pressure and make safer choices. Strong parent-child communication also leads to a 40% lower chance of alcohol misuse and 50% lower risk of binge drinking. These numbers show the power of empathy and listening. Consistent, supportive dialogue truly makes a difference.

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Empathy, Not Judgment Talking Saves Lives

Your Voice Matters Start the Conversation

Actively listening to children is essential for building trust and supporting their well-being. It’s important to work together to ensure they are where they say they are and to prevent risky behaviors, such as underage drinking. Teens might feel tempted to explore the liquor cabinet or beer fridge, so stay alert for missing bottles, low levels, or suspiciously diluted drinks. Open conversations and clear expectations can help guide them toward making safe choices. For more information on these critical topics, download and scan the QR code on the flyer to access Operation Parent.

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Your Voice Matters Start the Conversation

Breaking the Silence Building Understanding

Parents play a crucial role in shaping their children's attitudes toward alcohol, and regular, open conversations can significantly reduce the likelihood of underage drinking. Creating a non-judgmental and empathetic environment where children feel heard and supported fosters trust and encourages honest discussions. Research shows that teens who learn about the dangers of alcohol from their parents are 50% less likely to drink, highlighting the importance of parental guidance. By maintaining ongoing dialogue and setting clear expectations, parents can help their children make informed, responsible choices regarding alcohol. 

 

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Breaking the Silence Building Understanding

Prevent Protect Empower

The “Talk. They Hear You.” initiative seeks to decrease underage drinking and the use of other substances in individuals under 21 by equipping parents and caregivers with the necessary information and resources to discuss these matters with their children frequently and early on.

 
Prevent Protect Empower

Build Trust, Reduce Risk One Talk At A Time

Teens are more likely to make safe decisions when parents clearly communicate expectations and listen without judgment. Open, honest conversations foster mutual respect and help reduce risky behaviors. Allowing underage drinking at home not only poses serious legal risks—including fines and criminal charges—but also endangers teens' health and safety. By modeling responsible behavior, especially around alcohol, parents teach teens how to make smart, safe choices.

Click here to download the flyer

Build Trust, Reduce Risk One Talk At A Time