Prevent Underage Drinking
Alcohol on the Brain
Teenagers experience intricate developmental transformations, particularly within their brains, as they grow. The extensive alterations in how the brain is structured and operates—lasting until a person reaches their mid-20s—foster the cognitive, emotional, and social abilities essential for adolescents to succeed and flourish. The pace of these significant changes might also heighten the adolescent brain's sensitivity to alcohol exposure.
Harmful and Underage College Drinking
Some students arrive at college with pre-existing drinking patterns, and the college setting can exacerbate the issue. As reported by the 2023 National Survey on Drug Use and Health (NSDUH), 49.6% of full-time college students aged 18 to 25 consumed alcohol, while 29.3% participated in binge drinking in the previous month.
Underage Drinking Risks
Underage Drinking Risks Alcohol is the most common drug used by people younger than 21 in the United States. Young people who drink alcohol are more likely to develop certain physical and mental health conditions.
Prevent Protect Empower
The “Talk. They Hear You.” initiative seeks to decrease underage drinking and the use of other substances in individuals under 21 by equipping parents and caregivers with the necessary information and resources to discuss these matters with their children frequently and early on.

Breaking the Silence Building Understanding
Parents play a crucial role in shaping their children's attitudes toward alcohol, and regular, open conversations can significantly reduce the likelihood of underage drinking. Creating a non-judgmental and empathetic environment where children feel heard and supported fosters trust and encourages honest discussions. Research shows that teens who learn about the dangers of alcohol from their parents are 50% less likely to drink, highlighting the importance of parental guidance. By maintaining ongoing dialogue and setting clear expectations, parents can help their children make informed, responsible choices regarding alcohol.
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Your Voice Matters Start the Conversation
Actively listening to children is essential for building trust and supporting their well-being. It’s important to work together to ensure they are where they say they are and to prevent risky behaviors, such as underage drinking. Teens might feel tempted to explore the liquor cabinet or beer fridge, so stay alert for missing bottles, low levels, or suspiciously diluted drinks. Open conversations and clear expectations can help guide them toward making safe choices. For more information on these critical topics, download and scan the QR code on the flyer to access Operation Parent.
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Empathy, Not Judgment Talking Saves Lives
Ongoing conversations between parents and teens are key to preventing underage drinking. Teens who feel they can talk openly with their parents are 42% less likely to engage in risky behaviors like drinking and smoking. Open communication helps teens better handle peer pressure and make safer choices. Strong parent-child communication also leads to a 40% lower chance of alcohol misuse and 50% lower risk of binge drinking. These numbers show the power of empathy and listening. Consistent, supportive dialogue truly makes a difference.
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